Bella Italia – BIOGENA Kicks Off in Italy!

Italy is not just a favorite holiday destination for Europeans – it’s also one of the largest and most dynamic markets in Europe for dietary supplements. Vitamins, minerals, and plant-based supplements are particularly popular. This lifestyle trend is moving towards preventive health products, which aligns perfectly with Biogena’s offerings and strategy.

With a local team and our own office in Milan, we are set to conquer the Italian market for BIOGENA. Veronica Ortolani is leading sales and marketing in Italy and is building the local team. BIOGENA ONE and BIOGENA AESTHETICS will spearhead brand awareness and market entry – innovative products that represent premium health. This strong foundation will help us successfully position BIOGENA’s full product range in Italy.

But this is just the beginning: In 2025, we will open a BIOGENA store in Milan to meet our customers in person and offer tailored consultations. With the "My BIOGENA Coach" App, we are already providing multilingual consultations, including in Italian.

Our presence in Italy sends a clear message about our goal to grow internationally and fulfill our promise of health and well-being across the globe.

BIOGENA – Health knows no borders!